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With little fanfare, the AI Wars have begun. When we say “war” we mean just that: a battle for the survival of tools designed to improve human productivity. To start we should rewind a little. Most new software platforms (and many, many established ones) have started to use “artificial intelligence” to improve their products, or at least improve the prospect of selling them. In this week’s blog we will discuss the increased prevalence of “AI” and how some of the largest names in computing have gone all in on the technology.

What You Need to Know About AI

The first thing you should understand is that there is a big difference between AI built for consumers and AI built for business purposes. The customer-driven AI is typically using the web as a dataset, while most business-related AI tools use defined data sets provided by the company in which to create responses. This is a huge difference and the specificity needed to properly function within the business relies on it. 

Beyond that, since consumers are eating up the “AI” revolution, they often don’t know what they are actually buying. They end up advancing the agendas of some of the largest companies that do business on the Internet. In this week’s blog we will go through some of the major companies that are at the forefront of advancing AI.


Let’s start with Google. Google has been a pioneer with its AI research arm, DeepMind, which has achieved significant milestones like AlphaGo and AlphaFold. These projects showcase AI’s potential in solving complex problems. Google also integrates AI across its products, such as using machine learning to enhance search algorithms, improve language translation, and most importantly for them, improve their advertising strategies. The company’s focus on ethical AI development, through initiatives like the AI Principles, aims to ensure responsible and beneficial AI deployment.


Amazon is another major player, leveraging AI to transform its vast e-commerce and cloud computing operations. Through Amazon Web Services (AWS), the company offers AI and machine learning services to businesses of all sizes, enabling them to incorporate sophisticated AI capabilities into their operations without needing extensive in-house expertise. Amazon’s AI applications are evident in its recommendation systems, which personalize shopping experiences, and in its logistics and supply chain management, where AI optimizes inventory levels and delivery routes. Additionally, Alexa, Amazon’s voice assistant, exemplifies how AI can enhance consumer technology, offering users voice-activated control over various smart home devices.


Microsoft has also made significant strides in AI, particularly through its Azure cloud platform, which provides a comprehensive suite of AI tools and services. The company emphasizes democratizing AI, making advanced technologies accessible to developers and organizations worldwide. Microsoft’s AI research focuses on areas such as natural language processing, computer vision, and reinforcement learning, which are integrated into products like Microsoft 365 and Dynamics 365 to improve productivity and business processes. Furthermore, Microsoft’s acquisition of AI startups and partnerships, like its investment in OpenAI, underscores its commitment to leading AI innovation while addressing ethical considerations and ensuring AI benefits society.


Facebook, now Meta, utilizes AI to enhance user experiences across its social media platforms and advance its ambitious vision of the metaverse. AI algorithms are crucial in content moderation, detecting and removing harmful content to maintain a safer online environment. Additionally, AI powers personalized content recommendations, improving user engagement by curating feeds based on individual preferences. Meta’s Reality Labs are pushing the boundaries of AI in augmented reality (AR) and virtual reality (VR), developing technologies that could revolutionize how people interact digitally. The company’s focus on AI ethics and transparency aims to build trust and address the challenges of bias and misinformation.


IBM continues to be a significant contributor to AI advancements through its Watson platform, which provides AI solutions tailored to industries such as healthcare, finance, and customer service. Watson’s natural language processing capabilities enable businesses to analyze vast amounts of unstructured data, derive insights, and automate decision-making processes. IBM’s research in AI focuses on areas like explainable AI and trustworthy AI, striving to create systems that are transparent, fair, and accountable. IBM collaborates with academic institutions and other companies to advance AI research and applications, fostering a collaborative environment that accelerates innovation and addresses global challenges.

AI is a big piece of the technology puzzle for a lot of businesses, including some of the biggest tech companies on the planet. With these companies pushing the boundaries of how AI is used, more businesses will gain access to the technology to help them improve their organizations.  If you would like to understand how you can use AI inside of your business, call us for a consultation today at (516) 403-9001.

July 3, 2024
Ricky Marine